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BLOG-ME Product of the year

Product of the year 2019

5 de December de 2019adminfactorydataMarket Expert

Every year, market demand level of each automotive part that are marketed, varies depending on the needs of the market. For this reason, it is very important to pay attention to identify as soon as possible, both the parts that are becoming obsolete, and those where demand begins to be important and therefore we must add them into our product range.

Before talking about the product of the year 2019, now a year a go, we wrote in this blog the article: “Product of the year 2018”. In this article we considered that the product with the highest growth in demand during 2018, was the alternator: VALEO FG20S022 for AUDI application.

How has the demand of this alternator evolved during this year 2019?

VALEO FG20S022 2019 demand

As we can see, the demand for VALEO FG20S022 alternator has continued to be good, but it has stopped growing, stabilizing in a product of medium demand level. In fact, we would be talking about one of the top-2500 most demanded units in Europe.

If we focus on the current year, what has been the product that has had the most important demand growth in Europe during the year 2019?

VALEO FG23S072 FORD Galaxy, Mondeo, S-Max

VALEO FG23S072 2019 demand

We are talking about a product that has evolved from the 8000th position of most demanded products in 2016, 4000th position in 2017, 2000th position in 2018 and currently would be in the TOP-1000 of products with more demand.

For the year 2020 this alternator should be on the shelves of any distributor that has a range of at least 1000 units. Currently it can only be found in the market as an OE or Reman, although it will certainly begin shortly to be available in the IAM manufacturers catalogs.

Market Expert: Demand-driven platform for product analysis & assortment planning.

By Joan Cabós
CEO & founder

Tags: Market demand, market expert, product of the year

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